Red Ice News

The Future is the Past

Bionic mannequins spy on you as you shop
New to Red Ice? Start Here!

Bionic mannequins spy on you as you shop

Source: smartplanet.com


It may not only be obvious ceiling cameras that will be following your movements in retail stores. Mannequins may also be keeping their eye on you.

Shoplifting is a major issue worldwide. In the U.K., perfume is the top contender, but fashion and other retail outlets also have their fair share of sticky-fingered customers. In order to combat this — and profile their customers — some fashion outlets are employing bionic mannequins, designed by Italian firm Almax Spa, that include high-tech cameras hidden within the model’s eyes.

Bloomberg reports that the EyeSee mannequins are being used to track and collect customer data, and currently “a few dozen” have been employed in stores in Europe and the United States. Each model costs $5,130 and looks stereotypical from the outside, complete with a polystyrene frame and a blank face.

Inside, however, a camera embedded in one eye sends data to facial-recognition software which is used by the police to track criminals. Instead, this software logs the age, race and gender of shoppers.

Almax says that as the mannequins stand at customer level, it can give businesses a better idea of customer trends and how to feature their products accordingly. As an example, one outlet changed their window displays after data suggested men who shopped in the early days of a sale spent more than women.

This kind of technology could help stores profile their customers and produce a better, more tailored product range, but it is not without opposition. Christopher Mesnooh, a partner at Parisian law firm Field Fisher Waterhouse, believes that spying on consumers purely for commercial rather than security gains may break U.S. and E.U. privacy regulations.

[...]

Read the full article at: smartplanet.com

Comments

We're Hiring

We are looking for a professional video editor, animator and graphics expert that can join us full time to work on our video productions.

Apply

Help Out

Sign up for a membership to support Red Ice. If you want to help advance our efforts further, please:

Donate

Tips

Send us a news tip or a
Guest suggestion

Send Tip

Related News

DHS says "You Are Obligated": Encouraging shoppers to use social media to spy on citizens
DHS says "You Are Obligated": Encouraging shoppers to use social media to spy on citizens
Veiled Woman Assaults Shopkeeper for Selling Lingerie Near Headscarves
Veiled Woman Assaults Shopkeeper for Selling Lingerie Near Headscarves

Archives Pick

Red Ice T-Shirts

Red Ice Radio

3Fourteen

How Right Wing Is Japan Today?
Yoko Mada - How Right Wing Is Japan Today?
European Cooking & Philosophy
Elisabeth - European Cooking & Philosophy

TV

Muslim Vikings Exposed: The Money & Propaganda Behind the Lie
Muslim Vikings Exposed: The Money & Propaganda Behind the Lie
The Harvey Weinstein Scandal Is Why We Need to End the Patriarchy - Operation Reinhard
The Harvey Weinstein Scandal Is Why We Need to End the Patriarchy - Operation Reinhard

RSSYoutubeGoogle+iTunesSoundCloudStitcherTuneIn

Design by Henrik Palmgren © Red Ice Privacy Policy