Red Ice News

The Future is the Past

Britain flooded with ’brand police’ to protect sponsors
New to Red Ice? Start Here!

Britain flooded with ’brand police’ to protect sponsors

Source: independent.co.uk


Hundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors’ multimillion-pound marketing deals, in a highly organised mission that contrasts with the scramble to find enough staff to secure Olympic sites.

Almost 300 enforcement officers will be seen across the country checking firms to ensure they are not staging "ambush marketing" or illegally associating themselves with the Games at the expense of official sponsors such as Adidas, McDonald’s, Coca-Cola and BP. The clampdown goes on while 3,500 soldiers on leave are brought in to bail out the security firm G4S which admitted it could not supply the numbers of security staff it had promised.

Yesterday, the Culture Secretary, Jeremy Hunt, refused to rule out that even more soldiers may be called upon to help with security, but dismissed the issue as merely a "hitch". However, as well as the regular Army, the Olympic "brand army" will start its work with a vengeance today.


Source


Wearing purple caps and tops, the experts in trading and advertising working for the Olympic Delivery Authority (ODA) are heading the biggest brand protection operation staged in the UK. Under legislation specially introduced for the London Games, they have the right to enter shops and offices and bring court action with fines of up to £20,000.

Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including "gold", "silver" and "bronze", "summer", "sponsors" and "London".

Publicans have been advised that blackboards advertising live TV coverage must not refer to beer brands or brewers without an Olympics deal, while caterers and restaurateurs have been told not to advertise dishes that could be construed as having an association with the event.

At the 40 Olympics venues, 800 retailers have been banned from serving chips to avoid infringing fast-food rights secured by McDonald’s.

Marina Palomba, for the McCann Worldgroup agency in London, described the rules as "the most draconian law in advance of an Olympic Games ever".

[...]

Read the full article at: independent.co.uk


Source

Comments

We're Hiring

We are looking for a professional video editor, animator and graphics expert that can join us full time to work on our video productions.

Apply

Help Out

Sign up for a membership to support Red Ice. If you want to help advance our efforts further, please:

Donate

Tips

Send us a news tip or a
Guest suggestion

Send Tip

Related News

Another Massive Muslim Rape Gang Busted in Britain
Another Massive Muslim Rape Gang Busted in Britain
Dunkirk: “People Should be Hung from Lampposts, they Should be Burned Alive, for what They’ve Done to Britain”
Dunkirk: “People Should be Hung from Lampposts, they Should be Burned Alive, for what They’ve Done to Britain”

Archives Pick

Red Ice T-Shirts

Red Ice Radio

3Fourteen

How Right Wing Is Japan Today?
Yoko Mada - How Right Wing Is Japan Today?
European Cooking & Philosophy
Elisabeth - European Cooking & Philosophy

TV

Muslim Vikings Exposed: The Money & Propaganda Behind the Lie
Muslim Vikings Exposed: The Money & Propaganda Behind the Lie
The Harvey Weinstein Scandal Is Why We Need to End the Patriarchy - Operation Reinhard
The Harvey Weinstein Scandal Is Why We Need to End the Patriarchy - Operation Reinhard

RSSYoutubeGoogle+iTunesSoundCloudStitcherTuneIn

Design by Henrik Palmgren © Red Ice Privacy Policy