McDonald’s Launches Own TV Channel
Source: newser.com
Bored with merely eating and talking when you indulge in a McDonald’s visit? Soon you’ll be able to watch TV—that is, McTV. The mega-fast-food chain is launching its own exclusive channel, McDonald’s Television, with corporate-approved content like entertainment news, advertising, and bits on local moms and athletes. "The intention is to catch and engage the customer, and then enhance their experience," says an executive behind the project.Already testing in Los Angeles, San Diego, and Las Vegas, the McDonald’s channel is expected to reach 18 million to 20 million people there—one of the region’s biggest daytime audiences. Soon it will be in 800 California restaurants and could expand nationwide...
Read the full article at: newser.com
A customer sits at a table near an HDTV screen playing McDonald’s new TV channel, which is being tested in California before a national rollout. Photo: REUTERS/Fred Prouser
Video from: YouTube.com
Video from: YouTube.com
