Facebook’s so uncool, but it’s morphing into a different beast
This year marked the start of what looks likely to be a sustained decline of what had been the most pervasive of all social networking sites. Young people are turning away in their droves and adopting other social networks instead, while the worst people of all, their parents, continue to use the service.
As part of a European Union-funded study on social media, we are running nine simultaneous 15-month ethnographic studies in eight countries. What we’ve learned from working with 16-18 year olds in the UK is that Facebook is not just on the slide, it is basically dead and buried. Mostly they feel embarrassed even to be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives. Parents have worked out how to use the site and see it as a way for the family to remain connected. In response, the young are moving on to cooler things.
Instead, four new contenders for the crown have emerged: Twitter, Instagram, Snapchat and WhatsApp. This teaches us a number of important lessons about winning the app war.
Read full article at theconversation.com