Kevin Roberts - Lovemarks (Video)
Source: video.google.com
Kevin Roberts, Global Chief Executive of Saatchi & Saatchi explains the core thinking of Lovemarks, and how it can be applied to US presidential candidates.Lovemarks Explain the US Election
Video from: metacafe.com
More: Kevin Roberts
Lovemarks
On October 30, 2006 Kevin Roberts, CEO of Saatchi & Saatchi, visited Google's NYC Campus. In this presentaion he discusses the Lovemarks concept, some of Saatchi's most entertaining and powerful advertisments and his most recent book: The Lovemarks Effect.
Kevin Roberts at Google's NYC Campus
Video from: video.google.com
