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Kevin Roberts - Lovemarks (Video)
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Kevin Roberts - Lovemarks (Video)

Source: video.google.com
Kevin Roberts, Global Chief Executive of Saatchi & Saatchi explains the core thinking of Lovemarks, and how it can be applied to US presidential candidates.

Lovemarks Explain the US Election


Video from: metacafe.com

More: Kevin Roberts

Lovemarks

On October 30, 2006 Kevin Roberts, CEO of Saatchi & Saatchi, visited Google's NYC Campus. In this presentaion he discusses the Lovemarks concept, some of Saatchi's most entertaining and powerful advertisments and his most recent book: The Lovemarks Effect.

Kevin Roberts at Google's NYC Campus


Video from: video.google.com

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