Red Ice News

The Future is the Past

Sol Sender - Obama Logo Design (Video)
New to Red Ice? Start Here!

Sol Sender - Obama Logo Design (Video)

Source: youtube.com


Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. Sender, now a strategist with design agency VSA Partners (vsapartners.com) in Chicago, was creative director and principal of his own design firm, Sender LLC, when he was hired to create the campaign logo. In the fall of 2006, Sender and his team were engaged to do the work by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaigns chief strategist. Obama 08 campaign took on design responsibility for the logo in mid-2007, and extended the identity across multiple applications.


Part 1


Part 2


Obama logo ideas that weren’t chosen

Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.

Here’s a walk through the various logo options, with some of Sol’s thoughts. The full interview videos can be watched on the website of VSA Partners (where Sol is now a strategist).



















Read more about Obama logo ideas that weren’t chosen

Comments

We're Hiring

We are looking for a professional video editor, animator and graphics expert that can join us full time to work on our video productions.

Apply

Help Out

Sign up for a membership to support Red Ice. If you want to help advance our efforts further, please:

Donate

Tips

Send us a news tip or a
Guest suggestion

Send Tip

Related News

Down the Tube: YouTube Quietly Launches New Censorship Scheme Designed to Limit Access to Videos
Down the Tube: YouTube Quietly Launches New Censorship Scheme Designed to Limit Access to Videos
YouTube will Isolate Offensive Videos that do not Violate Policies
YouTube will Isolate Offensive Videos that do not Violate Policies

Archives Pick

Red Ice T-Shirts

Red Ice Radio

3Fourteen

London Wrecked By Mass Immigration
Ash Sharp - London Wrecked By Mass Immigration
The Truth About Russia
Charles Bausman - The Truth About Russia

TV

The Syria Strike Is Based On A Lie
The Syria Strike Is Based On A Lie
The Entire Political Establishment Agrees On The War Against Assad
The Entire Political Establishment Agrees On The War Against Assad

RSSYoutubeGoogle+iTunesSoundCloudStitcherTuneIn

Design by Henrik Palmgren © Red Ice Privacy Policy